It’s time to eradicate NPS — because it’s the worst.

Intro


December 2003 was one of the darkest times in the history of survey science. That month, a marketing consultant named Fred Reichheld published “The One Number You Need To Grow.”


 

(2003 - present day)

The dark-age of NPS


This website is dedicated to the eradication of NPS. Why? Because it goes against every imaginable survey science principle.

Read all about it in the resources section. Show your support by purchasing your Anti-NPS swag. Use better alternatives. And get in touch if you want to help me end the use of NPS.